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Search and Display Advertising

Thursday, May 28, 2020

Search and Display Advertising

Have you ever searched for an item you want to buy and be presented with options that fit your needs? Have you ever spent some time browsing a product on a website, only to find an ad for that product at the next site you visit? This course takes you on a deep dive into search and display advertising. You will learn about the different channels and how they work. The course will also cover the best practices of ads on different channels and ad bidding. You will also have the opportunity to create an optimizing strategy. This will give you insight into how online ads work and how companies can re-target customers for successful results.

This course is required to complete the Facebook Digital Marketing Certificate.

Course-Level Student Learning Outcomes

Students who successfully complete this course:

  • Recognize best practices and understand the life-cycle of a search campaign.
  • Recognize best practices and understand the life-cycle of a display campaign.
  • Demonstrate the ability to calculate bids and understand costs that come with search and display advertising.
  • Understand how to run a search and display campaign and the key metrics for optimization.

For questions, please contact Molly Mitchell at (501) 907-6670 or e-mail [email protected].