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Marketing Analytics and Performance Optimization

Sunday, May 24, 2020

Marketing Analytics and Performance Optimization

There is data behind every action and decision taken by customers all over the world. In this course, you will learn the best tools to collect, understand, communicate and gain insights from data in the realm of digital marketing. There is a heavy emphasis on practical learning with opportunities to gain hands on experience with spreadsheets and Google Analytics to analyzing and identifying elements of an A/B test. At the end of the course you will be equipped with the skills needed to thrive in a digital marketing career- a field that is increasingly data driven.

This course is required to complete the Facebook Digital Marketing Certificate.

Course-Level Student Learning Outcomes

Students who successfully complete this course will:

  • Demonstrate ability to calculate key marketing metrics and understand their significance to determine strategic marketing optimization decisions.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.

For questions, please contact Molly Mitchell at (501) 907-6670 or e-mail [email protected].