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E-mail Marketing

Sunday, October 20, 2019

E-mail Marketing

E-mail marketing offers the digital marketer a channel to reach customers directly in a personalized way. E-mail marketing is effective at customer acquisition and retention. It is a way to maintain your relationship with customers and interested parties. In this course, you will learn how best to employ e-mail marketing in your campaign to great success. The course will cover best practices of when to use email, and how to organize your campaign. You will also learn how to analyze and optimize campaigns to increase future effectiveness. After completing this course, you should gain a holistic understanding of e-mail marketing and be ready to create campaigns that engage customers.

This course is required to complete the Facebook Digital Marketing Certificate.

Course-Level Student Learning Outcomes

Students who successfully complete this course:

  • Recognize best practices and understand the life-cycle of an e-mail campaign.
  • Understand how to generate an e-mail list.
  • Familiarized with e-mail automation tools and how they can help launch e-mail campaigns.
  • Understand how to develop an e-mail plan to launch multiple e-mail campaigns at once.

For questions, please contact Molly Mitchell at (501) 907-6670 or e-mail [email protected].